Compare tools
Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
⇄ Comparison dimension — pick the market you're actually shopping in
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Fillout AI
✓ verifiedFreemium
No-code form builder with high traffic and broad features.
👁 4.2M/mo♥ 4.3K
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Clay
✓ verifiedFree trial
All-in-one B2B outbound platform with data enrichment and AI workflows.
👁 1.5M/mo♥ 2.0K
Pricing
Free: $0 /month
Starter: $15 /month
Pro: $40 /month
Business: $75 /month
Basic: $0/month
Pro: $20/month
Team: $49/month
No public pricing
Free trial available
Free: $0
Starter: $134/month
Explorer: $314/month
Pro: $720/month
Enterprise: Custom
Core features
- ✦No-code form builder
- ✦Drag-and-drop interface
- ✦50+ customizable field types
- ✦Conditional logic
- ✦Payment collection
- ✦Scheduling forms
- ✦PDF generation
- ✦Workflow automation
- ✦Customizable branding
- ✦Integrations with other apps
- ✦Integration with Notion databases
- ✦Unlimited fields and submissions
- ✦Customizable form styling
- ✦Conditional logic and validation rules
- ✦Ready-made form templates
- ✦File uploads
- ✦Multi-page forms
- ✦Email, Slack, and Discord notifications
- ✦Submission editing
- ✦Form protection (password, captcha)
- ✦Video funnels
- ✦AI-powered video chatbots
- ✦Multimedia messaging
- ✦Video forms
- ✦Asynchronous video interviews
- ✦Live calls
- ✦Direct messaging
- ✦NPS
- ✦Embed widget
- ✦Multi-provider data enrichment
- ✦AI formula generator
- ✦AI research agent
- ✦Personalized copywriting
- ✦CRM enrichment & hygiene
- ✦TAM sourcing
- ✦Account & lead scoring
- ✦Intent data
- ✦Automated inbound & outbound
Use cases
- →Collecting payments through custom forms
- →Processing orders, registrations, and memberships
- →Capturing and managing leads
- →Booking meetings
- →Supporting customers
- →Streamlining internal processes
- →Conducting surveys and quizzes
- →Guest blog submission forms
- →Event attendee check-in forms
- →Customer satisfaction surveys
- →Patient intake forms
- →Photography quotation requests
- →Equipment rental requests
- →Photo shoot permit requests
- →Candidate sourcing
- →Candidate screening
- →Candidate selecting
- →Onboarding
- →Lead generation
- →Lead conversion
- →Lead nurture
- →Testimonial collection
- →RevOps: Prospect, enrich, and clean your CRM automatically.
- →Sales: Automate your prospecting and research.
- →Growth marketing: Run targeted campaigns across every channel.
- →Enterprise: Build the data foundation for any GTM workflow.
- →Startups: Launch growth campaigns quickly without adding headcount.
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