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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.

HeyGen logo
HeyGen
✓ verifiedFreemium

AI video platform for making avatar and spokesperson videos from text, with translation and voice cloning.

11M visits/mo3.7K saves
HitPaw Photo Restoration logo
HitPaw Photo Restoration
✓ verifiedFreemium

AI video editor (HitPaw Edimakor) with text-to-video, avatars, translation, subtitles and face swap for creators.

991K visits/mo4.1K saves
SubMagic logo
SubMagic
✓ verifiedPaid

AI video editor that auto-captions, trims and repurposes raw footage into short-form clips for social platforms.

896K visits/mo5.1K saves
Kapwing logo
Kapwing
✓ verifiedFreemium

Browser-based video editor with AI tools for creating, editing, subtitling, and repurposing content.

5.6M visits/mo
AI Face Swapper logo
AI Face Swapper
✓ verifiedFreemium

Free, no-signup AI face swapper for photos, videos, GIFs and templates, with batch and multiple-face modes; paid coin packs.

486K visits/mo
Pricing

No public pricing

No public pricing

Starter: $19/member/mo (15 videos/mo, max 2 min each)
Starter + Magic Clips: $38/member/mo
Pro: $39/member/mo (40 videos/mo, max 5 min each)
Pro + Magic Clips: $58/member/mo

Free trial available

No public pricing

Standard Pack: $9.99 (800 coins)
Boost Pack: $19.99 (2,000 coins)
Pro Pack: $39.99 (4,500 coins)
Ultra Pack: $99.99 (12,000 coins)
Power Pack: $159.99 (25,000 coins)
Core features
  • Text-to-video with AI avatars
  • Custom and personal avatar creation
  • AI voice cloning
  • Multi-language video translation
  • Template library for common video types
  • Team and API options
  • AI text-to-video and script-to-video
  • AI avatars and talking-photo videos
  • Video translation and dubbing (400+ voices)
  • Auto subtitles and speech-to-text
  • Face swap and background remover
  • 1000+ effects, filters, transitions and templates
  • Automatic viral-style captions in 48 languages
  • One-click AI auto-editing (cuts, trims, silence removal)
  • Magic Clips to extract shorts from long-form videos
  • AI actor/avatar video creation without filming
  • AI video translation and eye-contact correction
  • Scheduled publishing across TikTok, YouTube and Instagram
  • Public API for automating the editing workflow
  • Browser-based video editor
  • AI video generation from prompts
  • Auto subtitles and transcription
  • Dubbing and translation into 40+ languages
  • Repurpose long video into social clips
  • Text-to-speech and audio cleanup
  • Free single and multiple face swap
  • Video, GIF and batch face swap
  • Themed face-swap templates
  • No signup, files not stored
  • One-time coin packs for more usage
Use cases
  • Create spokesperson marketing videos
  • Localize videos into many languages
  • Produce training and explainer videos
  • Scale social video content
  • Editing videos for social media
  • Generating videos from text or scripts
  • Translating and dubbing content
  • Creating marketing and explainer videos
  • Turning a podcast or long video into multiple short clips
  • Adding on-brand captions to social videos at scale
  • Publishing short-form content across platforms on a schedule
  • Creating videos with AI avatars instead of filming
  • Editing videos without desktop software
  • Creating social-media clips
  • Adding captions and translations
  • Generating videos from text prompts
  • Team and marketing content creation
  • Fun and meme face swaps
  • Group/family photo swaps
  • Video and GIF swaps
  • Themed portrait/headshot creation
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