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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.

Kapwing logo
Kapwing
✓ verifiedFreemium

Browser-based video editor with AI tools for creating, editing, subtitling, and repurposing content.

5.6M visits/mo
Wondershare Filmora ES logo
Wondershare Filmora ES
✓ verifiedFreemium

AI-enhanced video editing software for creators, marketers, and freelancers wanting fast, prompt-driven video production.

631K visits/mo
123RF logo
123RF
✓ verifiedPaid

Royalty-free stock photo, video, and audio library paired with an AI suite for generating, upscaling, and editing images.

5.9M visits/mo
Kittl logo
Kittl
✓ verifiedFreemium

AI-first browser design suite for logos, print, merch and social graphics, with AI image, vector and video generators.

2.7M visits/mo
Recraft logo
Recraft
✓ verifiedFreemium

AI image and vector generation platform for designers and teams needing art-directed illustrations, photorealistic images, and an API.

1.7M visits/mo9.2K saves
Pricing

No public pricing

No public pricing

Free trial available

No public pricing

Free trial available

No public pricing

No public pricing

Core features
  • Browser-based video editor
  • AI video generation from prompts
  • Auto subtitles and transcription
  • Dubbing and translation into 40+ languages
  • Repurpose long video into social clips
  • Text-to-speech and audio cleanup
  • Text-to-video and image-to-video AI generation
  • AI object and background removal from video
  • Auto captioning and AI voice-to-text/text-to-speech
  • AI video translator and script-based editing
  • Large stock library of templates, effects, and audio
  • Cross-platform editing on desktop, mobile, and tablet
  • 293M+ royalty-free stock assets
  • Photos, vectors, video, audio, and fonts
  • AI image generator and upscaler
  • Generative fill and background tools
  • Search by image
  • Commercially safe licensing
  • AI image, vector and video generators
  • Template and mockup library
  • Background remover, upscaler and vectorizer
  • Infinite-canvas editor with text effects
  • Real-time collaboration
  • Curated fonts and graphics
  • Multiple generation models (V2 through V4.1) with strong prompt fidelity
  • Vector and raster image generation and editing
  • Background removal, inpainting, and outpainting
  • Batch and asynchronous processing via API
  • Community gallery on the free tier vs. private images on paid plans
  • Top-up credits for usage beyond monthly plan limits
Use cases
  • Editing videos without desktop software
  • Creating social-media clips
  • Adding captions and translations
  • Generating videos from text prompts
  • Team and marketing content creation
  • Editing YouTube or TikTok videos with AI-assisted tools
  • Producing marketing or product videos quickly
  • Generating video content directly from a script or image
  • Adding automatic subtitles and translations to videos
  • Creating social media content for Instagram Reels and Shorts
  • Licensing stock media for marketing and design
  • Generating and editing images with AI
  • Sourcing commercially safe visuals in one place
  • Upscaling or extending existing images
  • Designing logos and brand assets
  • Creating posters, flyers and other print pieces
  • Producing merch and apparel artwork
  • Making social media graphics and thumbnails
  • Designers generating on-brand illustrations and product imagery
  • Marketing teams producing campaign visuals at scale
  • Developers embedding image generation into apps via the API
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