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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.

Recraft logo
Recraft
✓ verifiedFreemium

AI image and vector generation platform for designers and teams needing art-directed illustrations, photorealistic images, and an API.

1.7M visits/mo9.2K saves
Vizard logo
Vizard
✓ verifiedFreemium

AI clipping tool that turns long videos into short vertical highlight clips for TikTok, Reels and Shorts, aimed at podcasters and marketers.

1.5M visits/mo5.4K saves
HeyGen logo
HeyGen
✓ verifiedFreemium

AI video platform for making avatar and spokesperson videos from text, with translation and voice cloning.

11M visits/mo3.7K saves
Pricing

No public pricing

Free: $0/month (60 credits/month, 720p export)

No public pricing

Core features
  • Multiple generation models (V2 through V4.1) with strong prompt fidelity
  • Vector and raster image generation and editing
  • Background removal, inpainting, and outpainting
  • Batch and asynchronous processing via API
  • Community gallery on the free tier vs. private images on paid plans
  • Top-up credits for usage beyond monthly plan limits
  • Automatic highlight detection and clipping
  • Auto-reframe to vertical format
  • Text-based (transcript) video editing
  • Caption translation into 100+ languages
  • Brand templates and shareable links
  • Team workspace with member collaboration
  • Text-to-video with AI avatars
  • Custom and personal avatar creation
  • AI voice cloning
  • Multi-language video translation
  • Template library for common video types
  • Team and API options
Use cases
  • Designers generating on-brand illustrations and product imagery
  • Marketing teams producing campaign visuals at scale
  • Developers embedding image generation into apps via the API
  • Podcasters turning episodes into shorts
  • Marketers repurposing webinars into social content
  • Coaches building a personal brand from client calls
  • Agencies scaling clip production for multiple clients
  • Create spokesperson marketing videos
  • Localize videos into many languages
  • Produce training and explainer videos
  • Scale social video content
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