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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.

Luminar Neo logo
Luminar Neo
✓ verifiedPaid

One-time-purchase AI photo editor for landscape, portrait and general editing, usable standalone or as a Lightroom/Photoshop plugin.

1.3M visits/mo34K saves
SubMagic logo
SubMagic
✓ verifiedPaid

AI video editor that auto-captions, trims and repurposes raw footage into short-form clips for social platforms.

896K visits/mo5.1K saves
Kapwing logo
Kapwing
✓ verifiedFreemium

Browser-based video editor with AI tools for creating, editing, subtitling, and repurposing content.

5.6M visits/mo
HeyGen logo
HeyGen
✓ verifiedFreemium

AI video platform for making avatar and spokesperson videos from text, with translation and voice cloning.

11M visits/mo3.7K saves
Vidu logo
Vidu
✓ verifiedFreemium

Fast AI video and image generator known for consistent multi-reference characters, anime motion, and free off-peak generation.

3.3M visits/mo50K saves
Pricing
Perpetual Desktop License: $119.00 one-time
Perpetual Cross-device License: $159.00 one-time
Perpetual Max License: $179.00 one-time
Starter: $19/member/mo (15 videos/mo, max 2 min each)
Starter + Magic Clips: $38/member/mo
Pro: $39/member/mo (40 videos/mo, max 5 min each)
Pro + Magic Clips: $58/member/mo

Free trial available

No public pricing

No public pricing

No public pricing

Core features
  • AI sky replacement and relighting
  • Generative erase, expand and object-swap tools
  • Portrait tools: skin smoothing, face and body enhancement
  • Noise reduction and AI upscaling
  • Focus stacking and HDR/panorama merging
  • Layers and masking support
  • Raw file support for 1,000+ cameras
  • Cross-device editing between mobile and desktop (higher tiers)
  • Automatic viral-style captions in 48 languages
  • One-click AI auto-editing (cuts, trims, silence removal)
  • Magic Clips to extract shorts from long-form videos
  • AI actor/avatar video creation without filming
  • AI video translation and eye-contact correction
  • Scheduled publishing across TikTok, YouTube and Instagram
  • Public API for automating the editing workflow
  • Browser-based video editor
  • AI video generation from prompts
  • Auto subtitles and transcription
  • Dubbing and translation into 40+ languages
  • Repurpose long video into social clips
  • Text-to-speech and audio cleanup
  • Text-to-video with AI avatars
  • Custom and personal avatar creation
  • AI voice cloning
  • Multi-language video translation
  • Template library for common video types
  • Team and API options
  • Text-to-video, image-to-video, and reference-to-video generation
  • Multi-reference consistency using up to 7 images
  • First and last frame transition control
  • Anime art-to-video animation
  • Unlimited free generation in off-peak mode
  • AI sound effect and AI image generation tools
Use cases
  • Landscape and wildlife photographers replacing skies or enhancing detail
  • Portrait and wedding photographers retouching skin and faces
  • Photographers wanting a non-subscription editor
  • E-commerce and real estate photo cleanup
  • Editing on the go and finishing on desktop
  • Turning a podcast or long video into multiple short clips
  • Adding on-brand captions to social videos at scale
  • Publishing short-form content across platforms on a schedule
  • Creating videos with AI avatars instead of filming
  • Editing videos without desktop software
  • Creating social-media clips
  • Adding captions and translations
  • Generating videos from text prompts
  • Team and marketing content creation
  • Create spokesperson marketing videos
  • Localize videos into many languages
  • Produce training and explainer videos
  • Scale social video content
  • Marketers producing branded video ads with consistent characters
  • Anime creators animating static art
  • Creators reusing saved characters/props across multiple videos
  • Users wanting fast, low-cost video generation via off-peak mode
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