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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.

Colourlab logo
Colourlab
✓ verifiedFree trial

AI color-grading software for editors and colorists that auto-balances, matches shots, and runs locally in Resolve, Premiere, and more.

67K visits/mo6.9K saves
Pixlr logo
Pixlr
✓ verifiedFreemium

Established browser-based photo and design editor with AI image, video, and audio generation tools.

10M visits/mo
Vizard logo
Vizard
✓ verifiedFreemium

AI clipping tool that turns long videos into short vertical highlight clips for TikTok, Reels and Shorts, aimed at podcasters and marketers.

1.5M visits/mo5.4K saves
SubMagic logo
SubMagic
✓ verifiedPaid

AI video editor that auto-captions, trims and repurposes raw footage into short-form clips for social platforms.

896K visits/mo5.1K saves
Pricing

No public pricing

Free trial available

Plus: $2.49/month (80 AI credits/month)
Premium: $9.99/month (1,000 AI credits/month)
Ultra: $24.99/month (up to 10,000 AI credits/month)
Ultra Max: $49.99/month (double Ultra's credits)
Free: $0/month (60 credits/month, 720p export)
Starter: $19/member/mo (15 videos/mo, max 2 min each)
Starter + Magic Clips: $38/member/mo
Pro: $39/member/mo (40 videos/mo, max 5 min each)
Pro + Magic Clips: $58/member/mo

Free trial available

Core features
  • AI shot matching across sequences
  • One-click auto color balance
  • AI auto white balance
  • Match a look from any reference image
  • Local, on-device processing
  • Plugin/standalone for Resolve, Premiere, Nuke, Flame, Baselight
  • Film and grain emulation (Pro)
  • Browser-based photo editor (Pixlr Express and Editor)
  • AI text-to-image and text-to-video generation
  • Generative fill, expand, and object removal
  • AI face swap for photos and video
  • AI background remover and photo collage maker
  • Text-to-speech and speech-to-text audio tools
  • Automatic highlight detection and clipping
  • Auto-reframe to vertical format
  • Text-based (transcript) video editing
  • Caption translation into 100+ languages
  • Brand templates and shareable links
  • Team workspace with member collaboration
  • Automatic viral-style captions in 48 languages
  • One-click AI auto-editing (cuts, trims, silence removal)
  • Magic Clips to extract shorts from long-form videos
  • AI actor/avatar video creation without filming
  • AI video translation and eye-contact correction
  • Scheduled publishing across TikTok, YouTube and Instagram
  • Public API for automating the editing workflow
Use cases
  • Balancing and matching entire timelines
  • Fast cinematic grading for editors
  • High-end finishing and VFX color
  • Creating and sharing looks
  • Editing and enhancing photos without installing software
  • Generating marketing images or short video clips from prompts
  • Removing objects or backgrounds from photos
  • Creating photo collages or swapping faces for fun content
  • Podcasters turning episodes into shorts
  • Marketers repurposing webinars into social content
  • Coaches building a personal brand from client calls
  • Agencies scaling clip production for multiple clients
  • Turning a podcast or long video into multiple short clips
  • Adding on-brand captions to social videos at scale
  • Publishing short-form content across platforms on a schedule
  • Creating videos with AI avatars instead of filming
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