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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.

HeyGen logo
HeyGen
✓ verifiedFreemium

AI video platform for making avatar and spokesperson videos from text, with translation and voice cloning.

11M visits/mo3.7K saves
Wan AI logo
Wan AI
✓ verifiedFreemium

Alibaba's Wan AI platform for generating video and images from text or reference images, part of the Tongyi generative AI family.

3.1M visits/mo49K saves
Kling AI logo
Kling AI
✓ verifiedFreemium

Kling AI turns text or images into cinematic AI video, plus image and sound generation, for creators and studios.

3.0M visits/mo91K saves
Movavi logo
Movavi
✓ verifiedFree trial

User-friendly photo and video editing suite with AI features.

2.4M visits/mo
SubMagic logo
SubMagic
✓ verifiedPaid

AI video editor that auto-captions, trims and repurposes raw footage into short-form clips for social platforms.

896K visits/mo5.1K saves
Pricing

No public pricing

No public pricing

No public pricing

Video Suite: NT$690
Video Suite Plus: NT$2,190
Video Suite + Photo Editor: NT$2,490
Starter: $19/member/mo (15 videos/mo, max 2 min each)
Starter + Magic Clips: $38/member/mo
Pro: $39/member/mo (40 videos/mo, max 5 min each)
Pro + Magic Clips: $58/member/mo

Free trial available

Core features
  • Text-to-video with AI avatars
  • Custom and personal avatar creation
  • AI voice cloning
  • Multi-language video translation
  • Template library for common video types
  • Team and API options
  • Text-to-video generation
  • Image-to-video generation
  • Text-to-image and image editing
  • Open-source model releases for developers
  • Part of Alibaba's broader Tongyi AI ecosystem
  • AI video generation from text and images
  • AI image generation
  • Reference-based multimodal creation
  • Single creative studio
  • Video editing
  • Photo editing
  • Media conversion
  • Screen recording
  • AI-powered tools (motion tracking, background removal, auto subtitles)
  • Extensive library of effects, transitions, titles, and overlays
  • Automatic viral-style captions in 48 languages
  • One-click AI auto-editing (cuts, trims, silence removal)
  • Magic Clips to extract shorts from long-form videos
  • AI actor/avatar video creation without filming
  • AI video translation and eye-contact correction
  • Scheduled publishing across TikTok, YouTube and Instagram
  • Public API for automating the editing workflow
Use cases
  • Create spokesperson marketing videos
  • Localize videos into many languages
  • Produce training and explainer videos
  • Scale social video content
  • Content creators generating short AI video clips
  • Developers building on open-source Wan model weights
  • Marketers producing quick visual content
  • Researchers experimenting with video diffusion models
  • Short-form and social video creation
  • Storyboarding and previz
  • Advertising and brand clips
  • Animating still images
  • Creating vlogs
  • Making travel videos
  • Saving family memories
  • Leveling up your vlog
  • Wowing your viewers
  • Earning more followers
  • Creating videos they’ll love
  • Commercial purposes in a business environment
  • Turning a podcast or long video into multiple short clips
  • Adding on-brand captions to social videos at scale
  • Publishing short-form content across platforms on a schedule
  • Creating videos with AI avatars instead of filming
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