Compare tools
Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
⇄ Comparison dimension — pick the market you're actually shopping in
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SubMagic
✓ verifiedPaid
AI video editor that auto-captions, trims and repurposes raw footage into short-form clips for social platforms.
896K visits/mo5.1K saves
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Colourlab
✓ verifiedFree trial
AI color-grading software for editors and colorists that auto-balances, matches shots, and runs locally in Resolve, Premiere, and more.
67K visits/mo6.9K saves
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Kapwing
✓ verifiedFreemium
Browser-based video editor with AI tools for creating, editing, subtitling, and repurposing content.
5.6M visits/mo
Pricing
Starter: $19/member/mo (15 videos/mo, max 2 min each)
Starter + Magic Clips: $38/member/mo
Pro: $39/member/mo (40 videos/mo, max 5 min each)
Pro + Magic Clips: $58/member/mo
Free trial available
No public pricing
Free trial available
No public pricing
Core features
- ✦Automatic viral-style captions in 48 languages
- ✦One-click AI auto-editing (cuts, trims, silence removal)
- ✦Magic Clips to extract shorts from long-form videos
- ✦AI actor/avatar video creation without filming
- ✦AI video translation and eye-contact correction
- ✦Scheduled publishing across TikTok, YouTube and Instagram
- ✦Public API for automating the editing workflow
- ✦AI shot matching across sequences
- ✦One-click auto color balance
- ✦AI auto white balance
- ✦Match a look from any reference image
- ✦Local, on-device processing
- ✦Plugin/standalone for Resolve, Premiere, Nuke, Flame, Baselight
- ✦Film and grain emulation (Pro)
- ✦Browser-based video editor
- ✦AI video generation from prompts
- ✦Auto subtitles and transcription
- ✦Dubbing and translation into 40+ languages
- ✦Repurpose long video into social clips
- ✦Text-to-speech and audio cleanup
Use cases
- →Turning a podcast or long video into multiple short clips
- →Adding on-brand captions to social videos at scale
- →Publishing short-form content across platforms on a schedule
- →Creating videos with AI avatars instead of filming
- →Balancing and matching entire timelines
- →Fast cinematic grading for editors
- →High-end finishing and VFX color
- →Creating and sharing looks
- →Editing videos without desktop software
- →Creating social-media clips
- →Adding captions and translations
- →Generating videos from text prompts
- →Team and marketing content creation
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