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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.

Fotor AI logo
Fotor AI
✓ verifiedFreemium

Online photo editor and design platform with AI image/video generation, retouching, background removal and templates.

9.2M visits/mo12K saves
Picsart logo
Picsart
✓ verifiedFreemium

Full-featured AI creative platform used by 130M+ creators for photo/video editing, design templates, and 140+ AI models.

17M visits/mo2.6K saves
Pixlr logo
Pixlr
✓ verifiedFreemium

Established browser-based photo and design editor with AI image, video, and audio generation tools.

10M visits/mo
Higgsfield AI logo
Higgsfield AI
✓ verifiedFreemium

AI-native creative suite for generating images, video and audio, with cinematic studios, an app builder and editing plugins.

24M visits/mo20K saves
Wan AI logo
Wan AI
✓ verifiedFreemium

Alibaba's Wan AI platform for generating video and images from text or reference images, part of the Tongyi generative AI family.

3.1M visits/mo49K saves
Pricing
Fotor Basic: US$0
Fotor Pro: US$3.99/month billed annually (US$47.99/year)
Fotor Pro+: US$8.33/month billed annually
Fotor Max: US$19.99/month billed annually
Credit packs: From US$5.83/month
Free: $0
Pro: $15/month, or $126/year

Free trial available

Free: $0
Plus: $2.49/month, or $1.99/month billed yearly
Premium: $9.99/month, or $7.99/month billed yearly
Ultra: From $24.99/month, or from $19.99/month billed yearly
Ultra Max: $49.99/month, or $39.99/month billed yearly

No public pricing

No public pricing

Core features
  • AI image generator
  • AI video generator
  • Photo editing and retouching
  • Background removal
  • AI presentation maker
  • Design templates
  • Free AI design tools
  • Expert-crafted templates
  • Built-in asset libraries
  • Generative AI tools
  • Browser-based photo editor (Pixlr Express and Editor)
  • AI text-to-image and text-to-video generation
  • Generative fill, expand, and object removal
  • AI face swap for photos and video
  • AI background remover and photo collage maker
  • Text-to-speech and speech-to-text audio tools
  • AI image, video and audio generation
  • Cinematic and marketing studios
  • App builder for AI-powered apps
  • Editing plugins for Premiere/DaVinci
  • AI influencer/avatar creation
  • Access to multiple third-party models
  • Text-to-video generation
  • Image-to-video generation
  • Text-to-image and image editing
  • Open-source model releases for developers
  • Part of Alibaba's broader Tongyi AI ecosystem
Use cases
  • Editing and enhancing photos
  • Generating AI images and video
  • Creating social and marketing visuals
  • Making presentations and designs
  • Social media creators producing trending photo and video content
  • Marketers generating on-brand product ads at scale
  • Small businesses creating merchandise and print-on-demand designs
  • Designers building branded video and motion content
  • Editing and enhancing photos without installing software
  • Generating marketing images or short video clips from prompts
  • Removing objects or backgrounds from photos
  • Creating photo collages or swapping faces for fun content
  • Producing AI video and image content
  • Building AI-powered creative apps
  • Creating marketing and short-form videos
  • Content creators generating short AI video clips
  • Developers building on open-source Wan model weights
  • Marketers producing quick visual content
  • Researchers experimenting with video diffusion models
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