BTInsights
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AI copilot for market researchers that analyzes interviews and surveys, producing traceable insights, crosstabs and client-ready slides.
What it does
BTInsights (Boston Tech Insights) is an AI copilot for qualitative and quantitative market research. It transcribes and analyzes focus groups and in-depth interviews, codes open-ended survey responses, builds drag-and-drop crosstabs, and generates PowerPoint slides matching your template, with all outputs traceable to raw data to avoid hallucinations.
Core features
High-accuracy interview transcription (many languages)
Grounded interview analysis with source references
Quotes Finder and theme summaries
Open-ended survey response coding
Drag-and-drop crosstabs with weighting and significance
Auto-generated client-ready slides (PerfectSlide)
Exports to SPSS, Q and custom formats
GDPR-compliant and encrypted
Best for
→Analyze focus groups and interviews
→Code thousands of open-ended responses
→Build survey crosstabs and reports
→Generate formatted research slides quickly