Customer data platform and AI marketing engine for car dealerships that unifies dealer data and activates it across channels.
What it does
Fullpath is an AI-powered customer data platform for auto dealerships. It unifies and enriches dealer data in a CDP, then activates it through targeted digital advertising, personalized website experiences and email/SMS campaigns. It is being acquired by Cox Automotive.
Core features
Dealership CDP that unifies and enriches data
Audience activation for email and SMS
Digital advertising across search, social, display and programmatic
Personalized website engagement
VIN-specific and equity-based campaigns
Agentic CRM (limited release)
Best for
→Consolidate dealership customer data
→Run targeted dealer marketing campaigns
→Move at-risk inventory with VIN-level ads
→Personalize the dealership website experience
Toolspool rankingby global site rank
Reviews
Big-picture takes: what it's for and whether it delivers. High-engagement YouTube videos — not sponsored.
Tutorials
Step-by-step: exactly how to get things done with it.