Synthetic market research platform that simulates target-audience panels of AI personas to test ideas in minutes.
What it does
Minds is a synthetic market research platform that creates calibrated AI 'respondents' representing customer segments, experts, or personas. Users group them into panels and ask questions to get segment-level feedback in about a minute, positioned as a faster, cheaper alternative to recruiting human panels. It claims 80-95% accuracy versus real human data and keeps data in the EU.
Core features
Calibrated AI respondent personas
Custom research panels
One-question, multi-persona responses
Pre-built marketplace panels
API and MCP access
Persistent research threads
Best for
→Testing concepts and pricing
→Simulating customer focus groups
→Validating positioning and copy
→Early-stage audience research
Pricing
Free
Individual
$39/mo
Team
$79/seat