Lava Metrics
verifiedFree triallavametrics.com
Reporting add-on for HubSpot that builds B2B marketing and sales-pipeline analytics hard to produce natively.
What it does
Lava Metrics is a reporting tool that connects to HubSpot and generates B2B marketing and sales analytics that are difficult or impossible to build in HubSpot itself. It delivers reports such as deal velocity, historical pipeline snapshots, sales-cycle trends, conversion rates by salesperson and cohort conversion, staying automatically in sync with live HubSpot data.
Core features
One-click HubSpot connection and auto-sync
Deal velocity and sales-cycle trend reports
Historical pipeline snapshots
Conversion rates and performance by salesperson
Marketing-generated pipeline goal setting
Cohort conversion analysis
Best for
→Analyzing marketing-generated pipeline in HubSpot
→Tracking deal velocity and sales cycles
→Coaching sales reps with per-person metrics
→Setting and tracking revenue/pipeline goals
Toolspool rankingby monthly traffic