Magnetite
Finds authentic customer praise online and in calls, clears it with authors, and turns it into high-performing social-proof B2B ads.
What it does
Magnetite, billed as a Proof Engine, scans the public internet plus your own sales calls and recordings for genuine, unprompted praise of your product. It grades that praise, secures permission from the original author, and repurposes it into ads, content, and pipeline that buyers already trust. The company positions this recovered proof as more credible than founder-sponsored posts or paid influencers.
Core features
Sweeps public social platforms and your call recordings for genuine product praise
Grades each mention (e.g. gold) to build a proof inventory
Clears usage rights with the original author before running anything
Converts praise into paid ad formats such as thought-leader ads
Benchmarks resulting CPC and click-through against your baseline
Offers a free Proof Audit of your unused testimonials
Best for
→Sourcing credible testimonials for paid social campaigns
→Building ad creative from real practitioner endorsements
→Uncovering unpromoted advocacy to feed B2B pipeline
Tutorials
Step-by-step: exactly how to get things done with it.