AI-native product information management (PIM) platform that auto-enriches and structures e-commerce catalog data at scale.
What it does
Lasso is a product data platform built for e-commerce teams, using AI agents to enrich product descriptions, attributes, and images, import supplier files, and monitor competitor pricing and stock. It offers native platform integrations plus an API and SDK for custom workflows.
Core features
AI enrichment of missing product attributes, descriptions, and images
Automatic parsing of supplier files (CSV, Excel, XML, PDF) into structured data
Competitor price and stock monitoring across websites
Brand-voice SEO copy generation
Credit-based enrichment across single cells, columns, or rows
API, SDK, and MCP support for developers and AI agents
Native integrations with major e-commerce and PIM platforms
Best for
→E-commerce teams enriching thousands of SKUs without manual entry
→Retailers processing supplier catalogs into a consistent schema
→Brands monitoring competitor pricing and stock automatically
→Agencies managing product data for multiple e-commerce clients
Pricing
Free
Pro: €69/user/month billed annually (5,000 credits/month)
5,000 extra credits: €70/month billed annually
10,000 extra credits: €120/month billed annually
25,000 extra credits: €180/month billed annually
Reviews
Big-picture takes: what it's for and whether it delivers. High-engagement YouTube videos — not sponsored.