Roadway
AI 'coworker' agents that plan, get approved, and execute performance-marketing optimizations across paid channels.
What it does
Roadway is an AI platform for performance marketers that combines cross-channel measurement with AI agents ('coworkers') that plan campaign changes, wait for human approval, and then execute optimizations and experiments. It also automates recurring tasks like budget checks and anomaly scans.
Core features
AI coworker agents for campaign planning and execution
Approval-first workflow before any change goes live
Always-on automated workflows for budget checks and anomaly scans
Cross-channel attribution and measurement dashboards
Automated reporting for performance marketing, affiliate and SEO
Integration with existing marketing data sources and warehouses
Best for
→Growth marketing teams automating campaign optimization
→Marketing leaders needing unified cross-channel attribution
→Data teams building warehouse-native marketing dashboards
→Agencies scaling reporting and experimentation work
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