Search Ads Optimization AI
verifiedFree trialsearchadsoptimization.com
AI platform combining Apple Search Ads bid automation with ASO keyword tracking, for iOS app teams managing paid and organic growth.
What it does
AppStance (formerly Search Ads Optimization) is an iOS growth platform with two connected products: Optimize, which automates Apple Search Ads bidding and campaign management, and Rank, which tracks App Store Optimization keywords and competitor rankings. It combines paid and organic performance data in one dashboard.
Core features
AI-driven Apple Search Ads bid optimization toward ROAS, CPA, or CPG goals
Bulk campaign and keyword management across ad groups
Keyword difficulty, relevancy, and competitor tracking for ASO
Post-install attribution integrations with major MMPs
Impression share and keyword discovery intelligence
Proactive advisor flagging underperforming keywords and campaigns
Best for
→App marketers running paid Apple Search Ads campaigns
→ASO teams tracking keyword rankings and competitors
→Mobile app companies wanting combined paid and organic iOS growth data
→Agencies managing Apple Ads for multiple app clients
Pricing
Optimize Pro: 2% of Apple Ads spend +
$49/mo
Rank
Free
Rank Basic
$19/mo
Reviews
Big-picture takes: what it's for and whether it delivers. High-engagement YouTube videos — not sponsored.
Tutorials
Step-by-step: exactly how to get things done with it.