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Yabble

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AI research platform that builds virtual audience personas and analyzes qualitative data for insights teams.

What it does

Yabble is a generative-AI market research platform used by insights and marketing teams to generate audience insights quickly. Its toolbox includes Virtual Audiences for chatting with AI personas, Gen for AI-assisted research and analysis, and Count for automatically theming and counting open-ended survey data.

How to use: Yabble provides various AI tools like Virtual Audiences, Gen, Summarize, and Count. Users can upload data, ask business questions, and use these tools to generate insights, theme data, create summaries, and analyze text.

Core features

Virtual Audiences: AI personas that answer business questions
Gen AI research assistant for data analysis
Count: automated theming and sentiment counting
Summarize: condenses long-form data into summaries
Unlimited user licenses on annual plans
API access for linking data
CSV upload support

Best for

Market researchers validating creative concepts with AI personas
Insights teams analyzing open-ended survey responses
Agencies summarizing qualitative interview transcripts
Marketing teams needing fast audience feedback without fieldwork

Pricing

Tier 0
$8,900/yr
Tier 1
$20,000/yr
Tier 2
$40,000/yr
Tier 3
$80,000/yr
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Reviews

Big-picture takes: what it's for and whether it delivers. High-engagement YouTube videos — not sponsored.