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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
⇄ Comparison dimension — pick the market you're actually shopping in
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The New GitBook
✓ verifiedFreemium
Documentation platform for publishing accurate, AI-ready docs sites, with Git sync and an MCP server for AI tools.
653K visits/mo2.9K saves
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DocsBot AI
✓ verifiedFreemium
Builds AI agents from your knowledge base to answer customer and team questions and take actions across support, sales, and internal tools.
649K visits/mo8.8K saves
Pricing
Free: $0 / Forever
Startup: $21 / Month (billed yearly)
Scale: $42 / Month (billed yearly)
Thrive: $70 / Month (billed yearly)
Enterprise 1: $97 / Month (billed yearly)
Enterprise 2: $161 / Month (billed yearly)
Enterprise 3: $253 / Month (billed yearly)
Essential: $29 per seat/mo (billed annually) + $0.99 per Fin resolution
Advanced: $85 per seat/mo (billed annually) + $0.99 per Fin resolution
Expert: $132 per seat/mo (billed annually) + $0.99 per Fin resolution
Fin AI Agent (on existing helpdesk): $0.99 per Fin resolution (50 resolutions per month minimum)
Copilot: $29 per agent/mo (billed annually)
Proactive Support Plus: $99 /mo
No public pricing
Free trial available
Free: $0
Pro: $29/mo ($39/mo monthly)
Unlimited: $99/mo ($129/mo monthly)
Free: $0/mo (1 bot, 100 AI credits)
Personal: $49/mo (1 bot, 5k pages)
Standard: $149/mo (3 bots, 15k pages)
Business: $499/mo (10 bots, 100k pages)
Core features
- ✦Website Heatmap Tool
- ✦Session Replay Software
- ✦Pop-Up Software
- ✦Ecommerce Analytics
- ✦Website Feedback Tool
- ✦Event Tracking Tools
- ✦Website Funnel Analysis
- ✦A/B Testing Tool
- ✦SEO Checker
- ✦Fin AI Agent for automated customer support
- ✦Omnichannel support (inbox, tickets, phone, help center)
- ✦AI-enhanced inbox for agent productivity
- ✦AI Insights & Reporting for performance optimization
- ✦Workflow automation with a visual builder
- ✦Publish structured documentation sites
- ✦Git sync for docs-as-code workflows
- ✦AI setup agent to build and import docs
- ✦GitBook MCP server for AI access
- ✦Enterprise controls
- ✦Free tier to start
- ✦Live chat
- ✦Chatbots
- ✦Multi-channel messaging
- ✦Knowledge base
- ✦Integrations & API
- ✦Custom chatbots trained on 37+ content sources
- ✦AI actions and skills (tickets, scheduling, billing, MCP)
- ✦Website, help center, Slack, and API deployment
- ✦Lead capture and pre-sales chat
- ✦Conversation and question analytics
- ✦Multi-model support with team workspaces
Use cases
- →Analyzing user behavior to understand where they click and why they don't buy.
- →Identifying bugs and usability issues on a website.
- →Optimizing website content and layout based on heatmap data.
- →Improving conversion rates through A/B testing and funnel analysis.
- →Monitoring SEO data to improve website ranking.
- →Providing instant customer service with Fin AI Agent
- →Managing customer inquiries across multiple channels
- →Automating support workflows to improve efficiency
- →Empowering support agents with AI-powered tools
- →Gaining insights into customer service performance
- →Publish product and API documentation
- →Maintain docs-as-code with Git sync
- →Make docs consumable by AI assistants
- →Import existing docs into a hosted site
- →Sales: Increase sales by talking to customers in real-time.
- →Support: Help customers faster and solve their problems quickly.
- →Marketing: Automate lead qualification and collect feedback.
- →Automating customer support with 24/7 answers
- →Qualifying and capturing sales leads
- →Internal knowledge retrieval for teams
- →Research and document analysis
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