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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.

389K visits/mo
viral.app logo
viral.app
✓ verifiedFree trial

Analytics and payout platform for tracking UGC creator performance and managing campaigns across TikTok, Reels, and Shorts.

35K visits/mo19K saves
FormulasHQ logo
FormulasHQ
✓ verifiedPaid

Generates Excel/Sheets formulas, VBA, and scripts.

20K visits/mo9.3K saves
Pricing
Pay-as-you-go: 42.8% platform fee for corporate, 33.3% for academic/non-profit (no monthly fee)
Participant payment: minimum $8.00/hr, recommended $12.00/hr

No public pricing

Free trial available

Formula Pro: $599 per month
Yearly Pro: $433 per month
Basic: $0 per month
Core features
  • Access to a verified and engaged participant pool
  • Self-serve platform for easy task setup and launch
  • Tools for AI training and evaluation
  • Fair compensation for participants
  • Audience checker
  • Cross-platform UGC analytics for TikTok, Reels, Shorts, and Facebook Reels
  • No-login tracking of any public creator or competitor account
  • Campaign management with creator rosters and posting checks
  • Automated CPM/CPA/milestone-based creator payouts and invoicing
  • AI-based trend and hook analysis from a video library
  • API and integrations with Slack, Discord, and n8n
  • AI-powered Excel and Google Sheets formula generation
  • VBA & Apps Script generation
  • Regular Expression generation and explanation
  • ChatGPT messaging with system prompts
  • Multiple language support
Use cases
  • Academic research
  • AI training and evaluation
  • Market research
  • User research & testing
  • Data annotation
  • Training & alignment
  • Evaluation & safety
  • Brands tracking and paying UGC creators across platforms
  • Marketing teams monitoring competitor short-form video performance
  • Agencies managing multiple influencer campaigns from one dashboard
  • Growth teams researching viral video trends for creative briefs
  • Financial modeling
  • Data cleansing and transformation
  • Statistical analysis
  • Inventory and supply chain management
  • Forecasting
  • Automating repetitive tasks
  • Generating copy for outbound sales campaigns
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