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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
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PhantomBuster
Free trial
Cloud automations that scrape and enrich leads from LinkedIn and 15+ platforms; best for sales teams automating outreach.
👁 503K/mo
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Apify
✓ verifiedFreemium
Full-stack platform for web scraping, data extraction, and automation; category leader.
👁 4.4M/mo♥ 2.0K
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Zapier MCP
✓ verifiedFreemium
No-code automation connecting 8,000+ apps for workflows and AI agents.
👁 6.0M/mo
Pricing
No public pricing
Start: $56 /mo (billed annually at $672)
Grow: $128 /mo (billed annually at $1,536)
Scale: $352 /mo (billed annually at $4,224)
Free trial available
Free: $0/mo ($5 included usage)
Starter: $29/mo ($26/mo billed annually)
Scale: $199/mo ($179/mo billed annually)
Business: $999/mo ($899/mo billed annually)
Free trial available
Essential: $29 per seat/mo (billed annually) + $0.99 per Fin resolution
Advanced: $85 per seat/mo (billed annually) + $0.99 per Fin resolution
Expert: $132 per seat/mo (billed annually) + $0.99 per Fin resolution
Fin AI Agent (on existing helpdesk): $0.99 per Fin resolution (50 resolutions per month minimum)
Copilot: $29 per agent/mo (billed annually)
Proactive Support Plus: $99 /mo
No public pricing
Core features
- ✦Email Marketing
- ✦SMS Marketing
- ✦Mobile Push Notifications
- ✦Customer Data Platform (CDP)
- ✦Product Reviews Collection
- ✦Segmentation
- ✦Automated Flows
- ✦AI-powered content generation
- ✦Predictive Analytics and Benchmarks
- ✦Real-time data activation
- ✦Pre-built automations (Phantoms) for 15+ platforms
- ✦Real-time lead data extraction from LinkedIn, Sales Navigator, Google, Instagram, Meta, and X
- ✦Lead enrichment with 1,000+ live data points
- ✦AI-personalized LinkedIn messaging and outreach flows
- ✦Email credits and URL finder credits
- ✦HubSpot CRM sync
- ✦MCP server for Claude, ChatGPT, and more
- ✦Chrome extension
- ✦Web scraping
- ✦Data extraction
- ✦Browser automation
- ✦AI agents
- ✦Anti-blocking
- ✦Proxy rotation
- ✦Open-source tools (Crawlee)
- ✦Ready-made tools and code templates
- ✦Fin AI Agent for automated customer support
- ✦Omnichannel support (inbox, tickets, phone, help center)
- ✦AI-enhanced inbox for agent productivity
- ✦AI Insights & Reporting for performance optimization
- ✦Workflow automation with a visual builder
- ✦App integrations (8,000+ apps)
- ✦AI automation
- ✦No-code automation
- ✦Workflow design
- ✦Data management
- ✦Custom interfaces
Use cases
- →Sending rich, engaging email campaigns with dynamic content and product recommendations.
- →Reaching VIP customers via SMS for two-way conversations.
- →Boosting engagement and retaining mobile app users with perfectly timed notifications.
- →Consolidating and activating customer data to create comprehensive customer profiles.
- →Collecting and showcasing customer-written reviews to build trust and increase sales.
- →Automating marketing workflows and campaigns for personalized customer journeys.
- →Analyzing campaign performance with accurate attribution and reporting.
- →Guiding marketing strategy with AI, predictive analytics, and peer benchmarks.
- →Extracting lists of leads from LinkedIn, Sales Navigator, and other social platforms
- →Enriching existing lead lists and monitoring job changes and engagement
- →Automating personalized LinkedIn connection requests and messages at scale
- →Filtering and scoring leads against an ideal customer profile
- →Syncing lead lists to HubSpot with one click
- →Data for generative AI
- →Lead generation
- →Market research
- →Sentiment analysis
- →Providing instant customer service with Fin AI Agent
- →Managing customer inquiries across multiple channels
- →Automating support workflows to improve efficiency
- →Empowering support agents with AI-powered tools
- →Gaining insights into customer service performance
- →Lead management
- →Sales pipeline automation
- →Marketing campaign automation
- →Customer support ticket routing
- →Data management across apps
- →Project management
- →IT help desk automation
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