Compare tools
Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
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Clay
✓ verifiedFreemium
A GTM data and automation platform that enriches records from 200+ providers and runs AI agent workflows for outbound sales.
1.5M visits/mo2.0K saves
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bardeen AI
✓ verifiedFreemium
Agentic web scraper and enrichment platform that builds and reaches qualified lead lists for GTM and sales teams.
195K visits/mo7.4K saves
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Landbase
✓ verifiedPaid
Agentic GTM platform with a 300M-contact B2B database that builds, qualifies and enriches sales target lists via natural language.
68K visits/mo
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Pulz.io
✓ verifiedFreemium
AI lead-generation tool that adds conversational chat and adaptive forms to websites to qualify leads and lift conversions.
1.8K visits/mo
Pricing
No public pricing
Free trial available
Basic: $10/mo
Premium: $50/mo
Premium annual: $480/yr
No public pricing
Starter: $0/mo (20 conversations, 3 lead magnets, 1 seat)
Pro: $39/mo (200 conversations, unlimited lead magnets, 3 seats)
Add-on: from $57/mo (higher conversation limits)
Core features
- ✦Data enrichment waterfall (200+ providers)
- ✦AI research agents (Claygents)
- ✦Buying signals and intent tracking
- ✦Native outbound sequencer
- ✦CRM enrichment and ad audience sync
- ✦API/CLI and integrations (Salesforce, MCP)
- ✦Agentic web scraper for lead data
- ✦AI web search and research
- ✦Contact enrichment with verified emails/phones
- ✦AI lead qualification
- ✦Export to Sheets, Airtable, Notion, CRMs
- ✦SOC 2 Type II and GDPR-grade security
- ✦300M+ contact B2B database with 1,500+ fields
- ✦Agentic search using natural language
- ✦AI account qualification and scoring
- ✦Contact enrichment with verified emails and phones
- ✦Lookalike company discovery
- ✦Buyer-intent signals
- ✦AI-driven conversational chat widgets
- ✦Adaptive, personalized lead-capture forms
- ✦Real-time recommendations to visitors
- ✦Lead quality data collection and analytics
- ✦Brandable, white-labelable interface
- ✦A/B testing of engagement flows
Use cases
- →Building and enriching prospect lists
- →Automating outbound campaigns
- →Keeping CRM data clean
- →Lead scoring and TAM sourcing
- →Building targeted prospect lists at scale
- →Enriching and validating contact data
- →Automating outreach and follow-up
- →Prospecting for real estate, recruiting and PE
- →Building and segmenting target account lists
- →Mapping total addressable market
- →Enriching CRM contacts
- →Prioritizing accounts by buying signals
- →Qualifying and capturing website leads
- →Personalizing visitor engagement
- →Boosting conversion on landing pages
- →Running A/B tests on interaction strategies
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