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Clay

verifiedFreemiumAgentAPIMCPclay.com

A GTM data and automation platform that enriches records from 200+ providers and runs AI agent workflows for outbound sales.

What it does

Clay is a go-to-market platform combining a spreadsheet-like interface with data enrichment and AI. It pulls data from 200+ providers via a waterfall, researches companies and people with AI agents (Claygents), tracks buying signals, and automates outbound, CRM enrichment and ad audiences.

How to use: Build workflows by connecting to data sources, enriching leads, scoring accounts, and automating outreach using integrations with your CRM, email sequencer, and other GTM tools.

Core features

Data enrichment waterfall (200+ providers)
AI research agents (Claygents)
Buying signals and intent tracking
Native outbound sequencer
CRM enrichment and ad audience sync
API/CLI and integrations (Salesforce, MCP)

Best for

→Building and enriching prospect lists
→Automating outbound campaigns
→Keeping CRM data clean
→Lead scoring and TAM sourcing
Toolspool rankingby monthly traffic

Reviews

Big-picture takes: what it's for and whether it delivers. High-engagement YouTube videos — not sponsored.

AIR DRY Clay TIPS: Sculpting For Beginners
Sofia Bue · 2.7M views
$250 MOMO SLIMES FAVORITE FAMOUS SLIME SHOP REVIEW 💖 Best DIY Clay Slimes
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STICKY! DON’T BUY? 7 REASONS Amazon CiaraQ Polymer Clay is NOT worth it SaltEcrafter #3
NerdECrafter · 653K views

Tutorials

Step-by-step: exactly how to get things done with it.

Sculpting Ideas in Clay
zart_02 · 38M views
AIR CLAY DIY: Part 1 Fun, Easy Girls Night Craft Hobby #craftideas #hobbies #airclay
Jess Frazier · 10M views
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Florian Gadsby · 1.9M views