Compare tools
Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
⇄ Comparison dimension — pick the market you're actually shopping in
✕
Clay
✓ verifiedFreemium
A GTM data and automation platform that enriches records from 200+ providers and runs AI agent workflows for outbound sales.
1.5M visits/mo2.0K saves
✕
bardeen AI
✓ verifiedFreemium
Agentic web scraper and enrichment platform that builds and reaches qualified lead lists for GTM and sales teams.
195K visits/mo7.4K saves
✕
IGLeads
✓ verifiedPaid
No-code email-scraping platform for building bulk lead lists for cold outreach and marketing.
52K visits/mo3.2K saves
✕
Lessie AI
✓ verifiedFreemium
AI people-search engine that finds influencers, B2B leads, investors, talent, and partners from natural-language queries.
203K visits/mo27K saves
Pricing
No public pricing
Free trial available
Basic: $10/mo
Premium: $50/mo
Premium annual: $480/yr
No public pricing
No public pricing
No public pricing
Core features
- ✦Data enrichment waterfall (200+ providers)
- ✦AI research agents (Claygents)
- ✦Buying signals and intent tracking
- ✦Native outbound sequencer
- ✦CRM enrichment and ad audience sync
- ✦API/CLI and integrations (Salesforce, MCP)
- ✦Agentic web scraper for lead data
- ✦AI web search and research
- ✦Contact enrichment with verified emails/phones
- ✦AI lead qualification
- ✦Export to Sheets, Airtable, Notion, CRMs
- ✦SOC 2 Type II and GDPR-grade security
- ✦Targeted lead curation
- ✦Personalized email generation
- ✦Automated sales prospecting
- ✦Integration with sales tools
- ✦No-code email scraping
- ✦Bulk lead list building
- ✦Contact data extraction for outreach
- ✦Natural-language people and lead search
- ✦Influencer discovery and analytics across platforms
- ✦Email finder, verifier, and outreach tools
- ✦Company and ICP research utilities
- ✦Free social-media audit and calculator tools
- ✦Credit-based plans
Use cases
- →Building and enriching prospect lists
- →Automating outbound campaigns
- →Keeping CRM data clean
- →Lead scoring and TAM sourcing
- →Building targeted prospect lists at scale
- →Enriching and validating contact data
- →Automating outreach and follow-up
- →Prospecting for real estate, recruiting and PE
- →Finding ideal business customers
- →Automating sales prospecting
- →Sending personalized emails to leads
- →Assemble email lists for cold campaigns
- →Generate leads for agencies and marketers
- →Finding influencers for campaigns
- →Sourcing B2B leads and decision-makers
- →Discovering investors or hiring talent
- →Running cold email outreach
Visit