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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
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Clay
✓ verifiedFreemium
A GTM data and automation platform that enriches records from 200+ providers and runs AI agent workflows for outbound sales.
1.5M visits/mo2.0K saves
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bardeen AI
✓ verifiedFreemium
Agentic web scraper and enrichment platform that builds and reaches qualified lead lists for GTM and sales teams.
195K visits/mo7.4K saves
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Scout AI
✓ verifiedPaid
AI sales-prospecting agent that builds an ICP, finds and qualifies matching leads, and syncs them to a CRM.
9.2K visits/mo
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Pulz.io
✓ verifiedFreemium
AI lead-generation tool that adds conversational chat and adaptive forms to websites to qualify leads and lift conversions.
1.8K visits/mo
Pricing
No public pricing
Free trial available
Basic: $10/mo
Premium: $50/mo
Premium annual: $480/yr
No public pricing
Starter: $0/mo (20 conversations, 3 lead magnets, 1 seat)
Pro: $39/mo (200 conversations, unlimited lead magnets, 3 seats)
Add-on: from $57/mo (higher conversation limits)
Core features
- ✦Data enrichment waterfall (200+ providers)
- ✦AI research agents (Claygents)
- ✦Buying signals and intent tracking
- ✦Native outbound sequencer
- ✦CRM enrichment and ad audience sync
- ✦API/CLI and integrations (Salesforce, MCP)
- ✦Agentic web scraper for lead data
- ✦AI web search and research
- ✦Contact enrichment with verified emails/phones
- ✦AI lead qualification
- ✦Export to Sheets, Airtable, Notion, CRMs
- ✦SOC 2 Type II and GDPR-grade security
- ✦Guided ICP builder covering business and people-level criteria
- ✦AI qualification that scores leads against plain-English rules with visible reasoning
- ✦Aggregation of intent signals, hiring activity, funding, and tech-stack data from 30+ sources
- ✦Funnel view showing conversion at each qualification stage
- ✦Lead enrichment with firmographic and contact details
- ✦Direct export/sync to CRM and sales sequencing tools
- ✦AI-driven conversational chat widgets
- ✦Adaptive, personalized lead-capture forms
- ✦Real-time recommendations to visitors
- ✦Lead quality data collection and analytics
- ✦Brandable, white-labelable interface
- ✦A/B testing of engagement flows
Use cases
- →Building and enriching prospect lists
- →Automating outbound campaigns
- →Keeping CRM data clean
- →Lead scoring and TAM sourcing
- →Building targeted prospect lists at scale
- →Enriching and validating contact data
- →Automating outreach and follow-up
- →Prospecting for real estate, recruiting and PE
- →Sales teams building targeted, pre-qualified prospect lists
- →SDRs automating manual lead research and list building
- →Enriching and re-qualifying existing CRM lists against new criteria
- →Identifying accounts showing buying intent signals before outreach
- →Qualifying and capturing website leads
- →Personalizing visitor engagement
- →Boosting conversion on landing pages
- →Running A/B tests on interaction strategies
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