Compare tools
Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
⇄ Comparison dimension — pick the market you're actually shopping in
✕
Clay
✓ verifiedFreemium
A GTM data and automation platform that enriches records from 200+ providers and runs AI agent workflows for outbound sales.
1.5M visits/mo2.0K saves
✕
Scout AI
✓ verifiedPaid
AI sales-prospecting agent that builds an ICP, finds and qualifies matching leads, and syncs them to a CRM.
9.2K visits/mo
✕
Ava by Artisan
✓ verifiedPaid
AI business-development rep (Ava) that finds B2B leads, runs multichannel outreach, and books meetings autonomously.
1.4K saves
Pricing
No public pricing
Free trial available
No public pricing
No public pricing
Core features
- ✦Data enrichment waterfall (200+ providers)
- ✦AI research agents (Claygents)
- ✦Buying signals and intent tracking
- ✦Native outbound sequencer
- ✦CRM enrichment and ad audience sync
- ✦API/CLI and integrations (Salesforce, MCP)
- ✦Guided ICP builder covering business and people-level criteria
- ✦AI qualification that scores leads against plain-English rules with visible reasoning
- ✦Aggregation of intent signals, hiring activity, funding, and tech-stack data from 30+ sources
- ✦Funnel view showing conversion at each qualification stage
- ✦Lead enrichment with firmographic and contact details
- ✦Direct export/sync to CRM and sales sequencing tools
- ✦AI lead sourcing from 250M+ contacts
- ✦Data enrichment and intent signals
- ✦Automated multichannel outreach
- ✦Continuous A/B message testing
- ✦Autonomous reply handling and booking
- ✦Salesforce and HubSpot sync
Use cases
- →Building and enriching prospect lists
- →Automating outbound campaigns
- →Keeping CRM data clean
- →Lead scoring and TAM sourcing
- →Sales teams building targeted, pre-qualified prospect lists
- →SDRs automating manual lead research and list building
- →Enriching and re-qualifying existing CRM lists against new criteria
- →Identifying accounts showing buying intent signals before outreach
- →Scaling outbound prospecting
- →Re-engaging CRM and churned contacts
- →Cross-sell and upsell campaigns
- →Booking sales meetings on autopilot
Visit