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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
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Pricing
Marketing Hub Professional: SGD 1,120 /mo
Marketing Hub Enterprise: SGD 5,100 /mo
Essential: $29 per seat/mo (billed annually) + $0.99 per Fin resolution
Advanced: $85 per seat/mo (billed annually) + $0.99 per Fin resolution
Expert: $132 per seat/mo (billed annually) + $0.99 per Fin resolution
Fin AI Agent (on existing helpdesk): $0.99 per Fin resolution (50 resolutions per month minimum)
Copilot: $29 per agent/mo (billed annually)
Proactive Support Plus: $99 /mo
Starter: $59 per seat/mo
Professional: $89 per seat/mo
Enterprise: $139 per seat/mo
Basic: $29 per Team Member per Month
Pro: $49 per Team Member per Month
Plus: $69 per Team Member per Month
Starter: $59 Flat Rate per Month
Enterprise: Custom
Core features
- ✦CRM
- ✦Marketing Automation
- ✦Sales Automation
- ✦Customer Service Tools
- ✦Content Management
- ✦Operations Management
- ✦B2B Commerce Tools
- ✦AI-powered features
- ✦Fin AI Agent for automated customer support
- ✦Omnichannel support (inbox, tickets, phone, help center)
- ✦AI-enhanced inbox for agent productivity
- ✦AI Insights & Reporting for performance optimization
- ✦Workflow automation with a visual builder
- ✦Unified Inbox (Ticketing, Chat Widget, Email, Microsoft Teams, Slack Connect, Ticket Forms, Slack Community)
- ✦AI Support (AI Agents, AI Assistants, AI Autofill, Article Copilot, AI Issue Summaries)
- ✦Knowledge Base (Host Help Center, Internal KB, Article Versioning & Visibility)
- ✦Customer Portal (Shared issue portal with customers)
- ✦Workflows & Automation (Triggers, Macros, Team Assignment Rules)
- ✦Account Management (Account Views, Product Updates, Broadcasts)
- ✦Reporting & Analytics (Support Metrics, CSAT Analytics, Workforce Analytics, SLA Compliance Analytics)
- ✦Integrations (Product, CRM, Alerting, Data Warehouse, Incident Management, API & Webhooks)
- ✦Enterprise Readiness (RBAC, Security Review, MSA, SLAs)
- ✦Shared inbox helpdesk
- ✦Live chat with chatbots and video calls
- ✦Customizable FAQ center
- ✦Real-time customer activity monitoring
- ✦Workflow automation
- ✦Multi-brand management
Use cases
- →Generate leads through content, AI, and automation.
- →Automate sales prospecting and engage high-value leads.
- →Scale customer service with an AI customer agent.
- →Create and manage content for your audience.
- →Streamline sales processes and close more deals.
- →Improve customer retention and support at scale.
- →Providing instant customer service with Fin AI Agent
- →Managing customer inquiries across multiple channels
- →Automating support workflows to improve efficiency
- →Empowering support agents with AI-powered tools
- →Gaining insights into customer service performance
- →Replacing legacy support systems like Zendesk and Freshdesk for improved efficiency.
- →Scaling 24/7 customer support operations with AI agents and runbooks.
- →Transforming account management processes with AI-powered summaries.
- →Automating common responses and codifying business processes through workflows.
- →Broadcasting new features, newsletters, and product updates to customers.
- →Consolidating customer support channels for faster response times
- →Automating customer interactions with chatbots
- →Providing self-service support through FAQs
- →Monitoring customer activity to offer personalized assistance
- →Managing customer conversations from multiple businesses in one place
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